SALES POWER UNLEASHED
Leadership & Sales Training
Lloyd teaches sales professionals the core values of what moves people.
The Sales Hero’s Guide to Handling Objections methodology is at the center of his work and taps into the foundation of human desires, behavior and motivations - fully equipping sales professionals to deliver unwavering value and astounding results!
EXPERIENCE
A History of Overcoming. A Determined Leader. A Pattern of Success.
Lloyd Lofton is a prominent figure in the insurance and sales training industry, widely known for his expertise in leadership, sales presentations, and objection handling. He is the founder of Power Behind the Sales, a virtual learning platform aimed at improving the skills of sales professionals and managers. Lofton's training focuses on interactive, practical strategies for sales success, particularly in the insurance industry.
With over 30 years of sales experience, starting his career with John Hancock in 1977, he has held significant roles, including President of the Senior Insurance Marketing Association. His work has impacted thousands of professionals through seminars, webinars, and publications. One of his key books, The Saleshero’s Guide to Handling Objections, has been recognized as one of the best new presentation books by BookAuthority in 2020. His approach combines traditional sales techniques with modern psychological insights, helping salespeople connect with clients on a deeper level.
Lofton is also a frequent contributor to insurance and sales-related publications, including ThinkAdvisor and InsuranceNewsNet. His engaging online presence includes active participation in industry podcasts, articles, and webinars, where he continues to inspire sales teams to achieve better performance through self-reflection and leveraging their unique strengths.
CHARISMA
“Lloyd knows his business. He is a consummate professional, diligent in his practice and has a flair for making it fun. I have learned how to better attract a tribe, engage them and keep them coming back for more. If you want more engagement from your prospects, talk to Lloyd...”
“Lloyd is an exceptionally talented sales and sales training executive. He is a very effective, charismatic and motivating speaker to any size group. Lloyd’s presentation at the 11th Annual Medicare Supplement Summit was described as a “POWERFUL PRESENTATION”.”
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