7 Tips To Focus On Feelings And Effectively Engage Prospects

The right script is worthless if it does not connect with your prospect.

By Lloyd Lofton for InsuranceNewsNet


Is Your Agent A ‘Producer Prime’ Or An ‘Amazon Go’ Agent?

Here's the author's strategy for helping clients think of people who might need a financial professional.

By Lloyd Lofton for InsuranceNewsNet | June 24, 2019 


Asking for Referrals Doesn’t Work. This Does.

Life insurance sales are stagnant, but profits are still being made.

By Lloyd Lofton for ThinkAdvisor | April 04, 2019 


What Makes a Hero?

You can sell life insurance and annuities — or you can commit to helping your clients manage risk.

By Lloyd Lofton for ThinkAdvisor | March 04, 2019


How to Build a Team

Sure, you "know" these things. Do you live them?

By Lloyd Lofton for ThinkAdvisor | February 06, 2019


Which Retirement Doctor Are You?

Some of your clients are retiring. When they come to you for advice, what do you tell them?

By Lloyd Lofton for ThinkAdvisor  | January 07, 2019


Leadership Is Not a Birthright… and It Shows

To inspire a team, dig deeper, work harder, and show some respect.

By Lloyd Lofton for ThinkAdvisor | September 14, 2018


14 Misconceptions About Selling Annuities

Lloyd Lofton is back, with facts, figures and arguments for agents who see "that ad" on TV.

By Lloyd Lofton for ThinkAdvisor | August 21, 2018